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Pleasanton Ranch

Responsive Web Design

This page serves as a case study for a Responsive Web Design for a client wanting to conceptualize how they can best utilize their property. Primary tools used: HTML5, CSS, JavaScript, JQuery, Photoshop, Adobe Express, Adobe XD, Miro.

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WHAT'S THE PROBLEM?

  • Started on Aug. 5, 2024

    • They need guidance in conceptualizing the layout, developing custom branding with themed names for each space, and building a digital presence that will captivate a potential guest enough for them to book on the spot.

THE PROBLEM

A landowner with a vision for their undeveloped property dreams of creating a welcoming compound that offers guests an unforgettable stay in themed, thoughtfully designed dwellings. However, they face the challenge of translating this vision into a cohesive experience that not only captivates but also simplifies booking for potential short-term renters.

  • Completed On Aug. 15, 2024

    • Features include an intuitive, mobile-friendly layout and engaging content. Integrated booking options streamline the reservation process to provide guests with a smooth, one-stop experience from exploration to booking.

THE SOLUTION

I developed a custom webpage for the compound that highlights each dwelling with unique themes and branded names, enhancing the property’s appeal to short-term renters. The site offers an intuitive layout, visually rich content, and easy navigation, integrating seamlessly with booking platforms like Airbnb to streamline guest reservations.

RESEARCH

User Interviews & Testing
Click here to view testing data
Competitor Analysis
Click here to view competitor data
Storyboard
Click here to view storyboard
User Interviews & Testing

User testing and research were conducted to ensure that the design and functionality genuinely meet users’ needs. By interacting directly with users, I gathered insights into their preferences and pain points, allowing me to validate design choices, make data-driven improvements, and ultimately deliver a solution that is both intuitive and effective.

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Competitor Analysis

Competitor analysis was conducted to understand the strengths and weaknesses of similar products in the market. By examining competitor offerings, I identified key opportunities to differentiate the solution, improve usability, and address gaps in user needs. This analysis helped me position our product more effectively and ensure it offers unique value.

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Storyboard

The storyboard was developed to visually map out the user journey and ensure each step aligns with user goals and expectations. This helped me anticipate user interactions, streamline the flow, and create a cohesive experience from start to finish.

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PAPER PROTOTYPE & TESTING

After conducting initial user research and completing a competitor analysis, I completed a paper prototype that I could use for user testing. Focus was put on responsive mobile design for testing purposes. Click to view the initial paper prototype in AdobeXD.

Case Study

WIREFRAME

After conducting user tests with the paper prototype, I analyzed the data and converted the next iterations into hi-fidelity Wireframes using Adobe XD. This is also where I started to develop the design schemes. Click image below to view the clickable prototype.

Case Study

WORKING PRODUCT

After testing the clickable prototype I was able to gain more valuable insights on how to improve the website. I created the current iteration using HTML5, CSS, and Javascript. Click the image below to view the working product.

Case Study